UK B-Boy Championships: Connecting Brands with Breaking Culture

Client: UK B-Boy Championships

A long-standing commercial relationship supporting sponsorship opportunities around an established breaking competition.

A sponsorship needs to make sense to the people who are already part of a culture. Tribe's long-standing involvement with the UK B-Boy Championships has centred on developing and managing commercial opportunities around the competition.

This is an ongoing relationship across multiple editions, rather than a single event campaign. The focus is on connecting commercial partners with the competition and its international breaking community.

A project by Tribe Talent