Karam Selected as Samsung Global Ambassador

Client: Samsung

Industry: Technology / Consumer Electronics

Team GB breaker Karam Singh selected as global Samsung ambassador for 2024 Olympics.

In a career-defining moment, Team GB's breaking champion Karam Singh (Kid Karam) was handpicked by Samsung to join the exclusive ranks of Team Samsung Galaxy as a global ambassador for 2024.

This prestigious appointment saw Karam represent one of the world's most iconic tech brands on the global stage, appearing at high-profile press events and PR activations across multiple continents. From Olympic campaign shoots to exclusive brand showcases, Karam became the face of Samsung's commitment to youth culture and athletic excellence.

Working directly with Samsung's executive team and their world-class agency UEG, he helped bring authentic breaking culture to millions through integrated campaigns spanning YouTube, Instagram, TikTok, and traditional advertising channels.

• Selected as global Samsung ambassador for 2024
• Represented Samsung in global Olympic campaigns
• Featured across YouTube, Instagram, TikTok and ATL media
• Appeared at global press and PR events worldwide

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