Red Bull Pole Position at F1 British Grand Prix

Client: Red Bull

Industry: Motorsport / Entertainment

World class dance performances for Red Bull's exclusive VIP zone alongside the F1 grid.

Tribe provided a world-class team of dancers for the 2024 and 2025 editions of Red Bull's exclusive VIP zone hosted alongside the grid line at the British Grand Prix. Featuring an array of guests and celebrities, we created bespoke performances to entertain the audience alongside Red Bull extreme sport athletes performing on a custom ramp layout.

There were 1,000 guests per day in the zone. The race saw an unprecedented 500,000 spectators in 2025. Our creative team also shot bespoke social content for Red Bull channels featuring challenges and a collaboration with Red Bull BC One Allstar, Sunni, and rapper D Double E.

• Exclusive VIP zone performances alongside F1 grid line
• Bespoke social content for Red Bull channels
• Two consecutive years of activation
• Collaboration with Red Bull BC One Allstar Sunni and rapper D Double E

A project by Tribe Talent