Western Union x Karam Diwali Campaign

Client: Western Union

Industry: Financial Services / Cultural Marketing

Breaking champion Karam Singh celebrates Diwali with Western Union in dynamic social content campaign.

A culturally authentic Diwali campaign in partnership with Western Union, featuring Karam Singh as the face of the celebration. The campaign connected Western Union's global money transfer services with the cultural significance of Diwali, reaching communities who celebrate the festival of lights around the world.

• Authentic cultural campaign celebrating Diwali
• Multi-platform content across social media
• Strengthened brand connection with South Asian communities

A project by Tribe Talent