ASOS x GB Breakers collab

Client: ASOS

Industry: Fashion / Retail

Three-month partnership with ASOS showcasing collections during Paris 2024 Olympics.

ASOS partnered with Tribe Talent breaking athletes Kid Karam, Sunni and Sheku on a three-month partnership over the Paris 2024 Olympic Games to showcase some of the latest ASOS collections across the urban and sport landscape.

Tribe's content team, under the creative direction of Owen Ling, created individual Instagram reels and a hero group video collaboration featuring all three breakers, shot at iconic London warehouse location The Beams.

• 500K+ views across Instagram and TikTok
• Featured on ASOS homepage
• Hero group video collaboration at The Beams
• Individual Instagram reels for each athlete

A project by Tribe Talent